InnerInnovation - The book for home-grown innovation
"Innovation is the key to a successful future and essential for the long-term survival of any company. But creativity – and with it innovation – can’t be commanded or placed on a schedule. Innovation must be allowed to grow. Those who want to be innovative must create the right conditions for it.", says the blurb of the book INNERINNOVATION.
Together with innovation coach Bernd Buck, a new creative manual about systemic innovation management was produced. The author joined forces with Ulrike Buck, CEO and creative genius at the agency here/to/now. The result: "INNERINNOVATION – home-grown innovation". This methodical manual successfully combines innovation theory with the practical aspects. Brief descriptions and relevant graphic visualisations make it the ideal guide for everyone wanting to adopt a more innovative approach. Take a look at the book, get to know the authors a little better and order your own copy. Have a question you’d like to ask? Then just get in touch and take a look on the InnerInnovation website!