We create digital live communication formats and deliver unique, interactive brand experiences for your target groups. From corporate and event websites to mobile trade fair apps and social media campaigns for your next road show – we have mastered the whole spectrum of digital brand management.
Cases
Lutter & Wegner | FACEBOOK-KAMPAGNE
Orte in Berlin, an denen man die Sektmarke „Lutter & Wegner Gendarmenmarkt“ genießen kann, sind so vielfältig wie die Stadt selbst. Das haben wir in einer Facebook-Kampagne mit einer Serie unterschiedlichster Motive unter Beweis gestellt: Vom Streetfood Market bis zur Hasenheide, vom Classic Open Air bis zum Späti, vom Brandenburger Tor bis zum Tretboot auf der Spree – dieser Sekt schmeckt einfach überall. Prost!
Lebenslust Touristik WEBSITE
“Happy, low-price & in a good mood when you travel”: the direct travel provider Lebenslust Touristik is a specialist for more mature, travel-loving people. Our task was the concept and design of the website including a user-friendly booking path. A particular focus was on a design that appeals to a price-conscious, older target group, as well as simple, senior-friendly user guidance.
www.lebenslust-touristik.de
Messe Berlin | SOCIAL MEDIA CAMPAIGN
Messe Berlin took us on board to globally market FRUIT LOGISTICA to potential exhibitors and visitors on Facebook, Twitter, LinkedIn and Instagram. Based on a jointly developed editorial plan, we created and posted an exciting mix of emotional and informative contributions focusing on highlights, innovations, products and exhibitors, and a lot else besides. We also communicated with followers and fans as part of the community management. We like!
Axica | Website
AXICA is certainly one of Berlin’s most spectacular event locations. Right at Brandenburg Gate, star architect Frank O. Gehry created spaces which are unique worldwide and which make every event an unforgettable experience. We applied these high standards to the AXICA website: spectacular effects such as a scrollable sunset over the foyer are coupled with an intuitive user experience. Breathtaking photos are accompanied by strategic information. Our enthusiasm about this extraordinary location is catching, and visitors pick up on it immediately. Relevant information on the premises and services is then only a click away.
SMART | INCENTIVE PLATFORM
The smart dealer competition distinguishes the most successful smart dealers in Germany with one-of-a-kind trips, events and non-cash prizes. We’ve developed and programmed an innovative incentive platform to motivate participants all year round. Dealers can track their performance using real-time diagrams, participate in various challenges and a quiz and find out all the details about the competition. In addition to active participation, regular, personalized newsletters boost motivation. A powerful database ensures that the competition runs smoothly.
www.smart-trophy.de
Messe Berlin | Social media campaign
Fruit lovers unite! FRUIT LOGISTICA, the world’s largest trade show of the fresh fruit sector, celebrates its 25th jubilee this year, and with 75,000 visitors not only set a new attendance record but also inspired fruit-lovers worldwide with the #25fruits social media campaign. Over the course of 25 weeks, we set a weekly selfie challenge for exhibitors and trade visitors, and generated more than 1,700 followers, who demonstrated their mutual passion for fresh products with more than 1,300 submissions. You’ll find more information on our further commitment to FRUIT LOGISTICA here.
Kath-Hasenfuss | Website
Giving their external image an individual flair, that was the goal for Kath Hasenfuß – Berlin’s third-largest recycling centre for scrap metal. For this owner-managed company, we developed a concept with personality, based on the company’s guidelines, that highlights the friendly and cooperative atmosphere as well as the personal customer contact that the company offers. We drafted a coherent corporate design including logo relaunch for the SME and revamped the business equipment. We also took care of the design and programming for the most important marketing instrument – the corporate website. The result is an online presence that combines function with personality in the form of insights into everyday working life at the centre and that has an authentic, approachable feel without losing any professionalism.
www.kath-hasenfuss.de
DKV ECO Performance
Eco Performance Award | Website
Commissioned by DKV, we developed and programmed a website for marketing the Eco Performance Award, Europe’s leading prize for sustainability in the transport and logistics sector. The website appeals to the most sustainable players in the industry so that they will compete for the annual award. Various online offerings support the presentation, e.g. a digital application tool, a registration tool for guests attending the award ceremony, a newsletter, draws and a Google campaign.
www.eco-performance-award.com
visitBerlin | Website
After the road shows of the past years, the Convention Office from visitBerlin invited its target group to its home turf of Berlin in 2015. We were again tasked with designing the Famtrip event website. A digital marketing tool with new content was created: fresh copy, compelling images and user-friendly menu navigation. The inclusion of video and Twitter hit a chord with the target group, who were able to register for the event online with a registration tool.
AIRBNB | CONTEST APP
For an awareness campaign of online holiday rental platform Airbnb in the summer of 2015 our digital experts developed the “Win the trip of your dreams” app for iOS, which we took on tour through Germany with our double-decker for world explorers. Those who are bitten by the travel bug have a chance to individually configure their own dream trip, submit it to the contest together with their reasons and register as a new user (lead generation). Moreover, they can choose their preferred style of Airbnb accommodations and browse through the website.
