We create digital live communication formats and deliver unique, interactive brand experiences for your target groups. From corporate and event websites to mobile trade fair apps and social media campaigns for your next road show – we have mastered the whole spectrum of digital brand management.
Skills
Strategy
Which direction do you want to head? And why? – The basis of all project work at heretonow is an in-depth understanding of the needs and wishes of our clients. We become part of your brand and take your brand identity to heart. Using a holistic company analysis as a point of departure, and taking the competition into account, we create a tight, digital strategy to suit your business model. We draft personas which help us walk in your customers’’ shoes. It’s only by understanding what makes your target group tick that we can develop custom digital products and services which are completely tailored to you and your goals.
Concept
Creativity is no coincidence – let’s take a closer look: We use the customer journey to identify which channels are important to your users. Classic website or social media? Browser or mobile app? And which functions and applications do your digital products actually need to successfully communicate claims and content? ?Once the digital roadmap for our plans is set, things finally get creative: The CREATE process, a development of our very own, helps us devise the concept’s main idea which runs through all of your digital measures and channels.
Content development
It’s anything but a secret: Content rules. – We are adept at mastering the balancing act of communicating relevant information and providing entertaining and pleasant reading and technical SEO. Need help creating your digital content? We don’t just offer to formulate a cross-platform content strategy together with a detailed concept and editorial planning, but would also be happy to deliver ongoing editorial support for your digital content. This includes researching and integrating suitable image and video material as well as editing and translating copy.
UX design / Screen design
Form follows function still applies. – Once the main idea is set, we take care of the perfect user experience (UX) and screen design, taking your corporate design into account. Which direction do you want to steer your users and how can we optimally position and design these elements? We draft initial prototypes such as sketches, wireframes and click dummies. This allows us to make the digital product something you can experience and is the best way to check usability. For the design, we focus on your “call to action” and after that on the desired conversion rate. Together we create a style guide, thus enabling a consistent digital brand presentation.
Programming
Have you tried turning it off and on again? – We draft and implement custom web presentations and applications in order to meet your requirements. No matter whether it’s a blog, mobile app or rich Internet application, no matter whether you want to start a dialogue with your customers, digitally support your event or launch other ideas on the web – we have all the necessary expertise to make your ideas a reality. We always opt for the highest possible quality: Starting with a detailed analysis of the requirements, followed by a strategic selection of the technology and an iterative development process all the way to extensive manual and automated testing; with a focus on functionality as well as security. We would also be pleased to support you with the subsequent maintenance and operation of your application.
