Live

How do we circumvent the time & space continuum?
Even though our events are, from a physical perspective, subject to the time & space continuum, we manage time and again to turn a unique moment in the here and now into something indefinite. Or the other way around: we manage to make the memory of a unique moment from the past appear like a moment in the here and now. Okay, it took us a long time to understand this one, too, and we are not even inclined to rewrite the physics books. But rather to create unique events. And this equation always computes!

A selection of Projects

Axel Springer | Autobild

Europe’s largest driving safety campaign celebrated its 30th anniversary. Under the patronage of the Federal Minister of Transport, "Germany's best motorists" were sought in cooperation with Auto Bild. On a total of five preliminary dates throughout Germany, ambitious car fans were able to prove their skills and knowledge as part of theoretical and practical tests. The best women and men from each State then took part in the grand finale – the premium prize being a brand new car, of course!

VDA | Opening show for the 66th IAA Commercial Vehicles

“Driven by ideas” – this was the motto of the Show and we had the great honour of developing and implementing the official opening ceremony. Year in, year out, the world’s most important trade fair for mobility, transport and logistics is a showcase for innovations from the automotive industry. But how are innovative ideas created? In a multimedia show, we took 800 invited guests from economic and political arenas on a spectacular journey from the initial inspiration all the way to the actual innovative solution. Our film production with lightshow elements and modern dance served as a backdrop for an exciting round of discussion. In a panel moderated by Nina Ruge, high-profile guests talked about the future of the commercial vehicle industry.

DRV | 66th Annual Convention event

Berlin is colourful and hip, “Kiez” and cult. And was the site of the 66th annual convention of the German Travel Association (DRV). Within the scope of this meeting of the sector, we had the pleasure of taking the some 600 tourism experts along on a discovery tour through our beloved capital city. How? Completely in keeping with the motto “Berliner Kiez-KulTour”, the visitors experienced culinary experiments in the “Markthalle”, danced  in the club, relaxed on the riverside of the Spree and enjoyed the music played by Berlin buskers at their best. Meanwhile, in “Mauerpark”, they played foosball and ping-pong, shot photos in a Berlin photo booth, and painted a piece of the wall.

Mercedes-Benz_Abendevents_64_IAA_PKW

MERCEDES-BENZ | EMPLOYEE MOTIVATION CONCEPT

The new star of Mercedes-Benz, the concept car of the A class, is omnipresent at the 64th IAA for cars. The new model is even setting the tone under the musical motto "Pulse Beat". In the implementation of the motivation concept, the employees slip into the roles of a fictitious band. From the dress rehearsal via the live performance to the encore, we create an effective build-up of excitement that finds its proper culmination in the traditional thank you evening.

Mercedes-Benz_Abendevents_64_IAA_PKW

Aktivierende Messekommunikation

DKV EURO SERVICE ECO PERFORMANCE AWARD

DKV EURO SERVICE ECO PERFORMANCE AWARD

Preisverleihung Event

DKV EUROSERVICE | ECO PERFORMANCE AWARD

When we are speaking of "sustainable" in terms of the DKV, we are not just talking about being green, but also about economic and social sustainability, in addition to ecological sustainability: The Eco Performance Award is one of the most important awards for sustainability in the transportation of goods in Europe. In 2015, too, DKV is looking for pioneering companies in the transportation industry that display exemplary ecological, economical and social action. As such, our customer is putting the event organisation as well as the creation of numerous communication media in the print and digital area into our hands for the third time.

DKV EURO SERVICE ECO PERFORMANCE AWARD

LEICA LAUNCH EVENT DAS WESENTLICHE PHOTOKINAKONZEPTE

LEICA LAUNCH EVENT DAS WESENTLICHE PHOTOKINAKONZEPTE

LEICA | PHOTOKINA LAUNCH-EVENT

In a multi-stage competition, we secured for ourselves the conceptualisation and performance of the Leica launch even on the occasion of the photokina in Cologne. For the manufacturer of high-quality photographic cameras steeped in tradition, we develop a toned-down and low profile event concept for the trade fair communications. The motto: "What's essential". And what's essential in terms of photography? Light! With a clear light installation, we focus the trade fair audience's attention on brand, picture, product and fun.

LEICA LAUNCH EVENT DAS WESENTLICHE PHOTOKINAKONZEPTE

Fachveranstaltung

Mercedes-Benz-Shooting Brake

LEITFADEN VIP-EVENTS EINFÜHRUNGSKONZEPT

Mercedes-Benz | CLS Shooting Brake

The slogan "Zeit für eine neue Form" ("Time for a new line") was the starting point taken for the outline event design for planning and staging a VIP event for the launch of the Mercedes-Benz CLS Shooting Brake. Starting on the basis of an analysis of the vehicle's buyer profile, and adapted to the strategic direction of the launch campaign, we developed a modular conceptual design for events, beautifully framing the unique style communicated by the vehicle, as well as providing the right backdrop for the vehicle's highlighted features.

Produkt Launch Event

MERCEDES BENZ UNIMOG

MERCEDES-BENZ | UNIMOG ANNIVERSARY

The workhorse of the Mercedes-Benz family is turning 50 and is hosting 15,000 friends of Unimog from all over Europe at the factory's grounds. Under the motto "Fans & Friends", deep-rooted lovers of the Universal Motor Device/Machine participated in the rally and presented their unique vehicles from the past and present to the enthused audience. Mercedes-Benz itself granted a glimpse at the hallowed production halls and introduced the Unimog design study. The prospective enthusiasts of the HP all-rounder are so excited that they take care of getting a junior driver's license on the spot. Maybe we will see them again at the next birthday?!

MERCEDES BENZ UNIMOG

Großveranstaltung

MERCEDES BENZ UNIMOG

KONAMI MGS3 EUROPEAN LAUNCH

KONAMI MGS EUROPEAN LAUNCH

KONAMI | PRODUCT LAUNCH EVENT

The Cold War is back in Berlin. At least for one evening. At the former NSA listening post on the Berlin Teufelsberg, we set into scene the launch event of Metal Gear Solid 3, an action video game with a fictitious plot from the time of the Cold War. The event itself, however, is anything but frosty and doesn't leave anybody cold. Spectacular acts put on, faithful props and performances of the female martial arts world champion considerably fire up the audience and clearly live up to the location's name - Devil's Mountain. The result: hellishly good!

Eventlocation Berlin

KONAMI MGS EUROPEAN LAUNCH

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